Grinzane Cavour, a small town in the heart of the Langhe, takes its name from Camillo Benso, Count of Cavour. The town is dominated by the imposing and famous medieval castle located 200m from Hotel Casa Pavesi.

In 2014, the Langhe were included in the UNESCO World Heritage List, in recognition of their scenic beauty and cultural importance. The Langhe is one of Italy's main wine regions, renowned for the production of some of the world's most famous wines, including Barolo, Barbaresco, Dolcetto, and Nebbiolo.

The area is also known for its cuisine, characterized by dishes such as carne cruda all'albese, white truffles from Alba, and tajarin, a typical egg pasta from the area.